MYTY GROUP ACQUIRES A STAKE IN THE REACH GROUP
The Reach Group (TRG), with offices in Berlin and Düsseldorf, became the newest member of the MYTY Group on 13 December. Founded in 2002, the agency stands for digital marketing with a focus on the conception, planning and implementation of measurable marketing campaigns across the entire marketing funnel. From its offices in Berlin and Düsseldorf, TRG offers all disciplines in online marketing and supports national and international clients such as the Postbank, the football club Borussia Dortmund, and the e-bike manufacturer Gazelle.
“With TRG we were able to win a preferred candidate for our group in the field performance marketing” says David Rost, Partner at MYTY Group AG. “The team around Simon, Philipp and Tim has a high level of competence in the areas of programmatic display advertising, paid social- and affiliate marketing and is a valuable addition to our portfolio.“
MYTY unites specialists and full-service digital agencies who are characterized by a modern and future-oriented way of thinking. Its focus lies on connecting all relevant areas around digitalisation, creation and marketing. The group comprises over 100 employees at 4 different locations in Germany and Switzerland.
Sancovia provided support to the buyer with financial due diligence services.