MYTY GROUP ACQUIRES A STAKE IN THE HOUSE
The House joins the internationally agency group MYTY under the leadership of Ufenau Capital Partners. The Zurich agency was founded at the end of 2010 and positions itself as a modern Swiss communications agency.
“The House has an impressive track record and, with its broad-based service offering and proven specialist and management skills, it fits perfectly into our development strategy in the Swiss market,” says Ralf Flore, Managing Partner at Ufenau.
MYTY unites specialists and full-service digital agencies who are characterized by a modern and future-oriented way of thinking. Its focus lies on connecting all relevant areas around digitalisation, creation and marketing. The group comprises over 100 employees at 4 different locations in Germany and Switzerland.
The House will bring forward and shape the expansion of the agency group in the Swiss market due to its competence in the organic networking of strategy, creation, content & media and the pronounced digital competence.
Sancovia provided support to the buyer with financial due diligence services.